New World Football™ LLC is the parent entity of a unique business model in the American football/soccer landscape. Founded by Cory Roth and Lance Reich, two lawyers with a love for the beautiful game, NWF has an extensive network in the US and international football world that benefits from the unique combination of the company’s in-house player agency (headed by Aaron Jacob), branding and marketing, law group, consultancy and investments. The NWF family is a boutique, one-stop-shop addressing all of our clients’ needs.

Our History

The New World Football Family was not formed overnight. Rather, it took years of brainstorming, networking and hard work before attorneys Roth and Reich decided to join forces to forge a new world of football in the United States and abroad. Our story begins when Mr. Roth was hired to represent a youth soccer club located in the State of Oregon that had training and developed a talented professional soccer player. Mr. Roth was hired because his client was not paid the training compensation it was owed under the FIFA Regulations for the Status and Transfer of Players once that player was professionally signed in Europe. Despite tremendous adversity to these fees in the American system, including being threatened by the player’s agent, his new club, the union for clubs in Holland, and the United States Soccer Federations, Mr. Roth persisted in seeking justice for the Oregon club. In view of the popular opposition to training compensation and solidarity fees in the US, Roth reached out to a journalist who became interested in writing a story on the topic – and he was.
(https://sports.vice.com/en_us/article/nzpgjg/a-nasty-fight-is-brewing-over-us-soccers-bizarre-policy-on-training-fees). From moment one, Mr. Roth was inspired by world famous football law attorney Jean-Louis Dupont, and his goal was to win this case so that it could be known as “The American Bosman.”

One year later, Mr. Reich was in a similar situation when a club he represents in the State of Washington sought a solidarity payment for the transfer of a player from a Major League Soccer club to Tottenham Hotspur that it helped develop.
(https://www.si.com/planet-futbol/2015/06/29/us-soccer-youth-club-compensation-crossfire-deandre-yedlin-mls-fifa) Reich reached out to Roth, and the collaboration began. Over the next few years, Roth and Reich would become the primary attorneys in United States history to file training compensation and solidarity claims in the FIFA Dispute Resolution Chamber. Their strategic use of the media to tell their client’s stories not only swayed the general public’s opinion from being staunchly against the FIFA training compensation and solidary rules to passionately supporting them, but Roth and Reich also convinced many MLS general managers, the Commissioner of MLS, and the President of US Soccer to announce their support for implementing the rules that Roth and Reich fought for years to enforce.

Since beginning their collaboration, Roth and Reich attended conventions and meetings across the United States. They networked with some of the most influential people in the game and created incredible relationships and strategic partnerships. Most importantly, Roth and Reich never lost track of what brought them together – fighting for their clients. As New World Football LLC, they now represent numerous youth soccer clubs in the nation, including the top 20 non-MLS development academies, and have direct access to over 100,000 soccer-loving families, and their footprint is rapidly growing.

Eventually, the US youth soccer cases caught the attention of several people important people in the American soccer community who now regularly reach out to Roth and Reich to endorse not only our fight, but also our fighting style. Our cases caught the attention of two of the top football lawyers in the world: Jean-Louis Dupont and Juan de Dios. Roth and Reich ultimately met Mr. Dupont to meet them in New York to discuss the fight of the American youth soccer clubs. Dupont stated that many in Europe viewed Reich and Roth as the pioneers seeking to improve US soccer, and that there is no reason why, if the parties united, they couldn’t be top lawyers, agents and ultimately, a top football company in the United States.

Three-and-a-half hours later, Roth and Reich walked out of the midtown Manhattan skyscraper and decided to form New World Football LLC. Dupont, also known as ‘the Bosman lawyer,’ of the law firm Roca Junyent is now our ‘Of Counsel’ on select football related matters, as is Swiss attorney Roberto Dellafior of the law firm of NaterDellafioreRechtsanwälte AG.

In 2018, Aaron Jacob and AJF Agency joined the NWF family to create the New World Football Agency and greatly expand the services NWF can offer. Aaron is also a licensed FIFA match agent which gives NWF the ability to promote international friendly football matches.

Our Mission

Our mission is to create a new world of football by always performing exceptional work, thinking outside of the box, never saying “no” to an opportunity before completing our due-diligence, relentlessly fighting for the underdog, never forgetting where we came from, and treating everyone with dignity and respect. We are a unique boutique one-stop-soccer-shop that can and will meet every client’s need by utilizing our expertise and leveraging our relationships and extensive network to connect the right people for the right projects. Ultimately, it is our mission and goal to take our clients to the next level.


The owners, employees and consultants of the NWF group have a wide array of backgrounds and skills that complement each other in the endeavors of the NWF entities. Collectively, the principals of NWF have decades of business experience and interaction with the football world.

Cory Roth, President

Attorney Cory Roth grew up in a soccer house and soccer community. From a young age, he played the game with a diverse group of friends earning all-district honors before playing for the Palm Beach Pumas and University of Texas at Dallas, where he graduated with a degree in political science and was three-time Academic All-Conference. Along the way, he trained at the world famous Tahuichi Academy in Santa Cruz, Bolivia, and played the Maccabi National Team, making connections throughout his journey. Cory graduated from Nova Southeastern University Shepard Broad School of Law in 2013 where he achieved the top grades in classes such as Advanced Trial Advocacy and Legal Research and Writing. Upon passing the Texas bar exam, Cory began practicing law as a criminal defense attorney. His undefeated record in trial is a testament to his hard work, skill and passion for winning. Cory has been quoted on football in VICE Magazine, ESPN FC, Fox Soccer, Soccer America and Inside World Football. Cory heads the Law Group and assists the other groups within NWF on legal matters.

Aaron Jacob, CEO, New World Football Agency, LLC

Aaron is a USSF/FIFA Intermediary/UEFA /USSF Licenced Coach & Official FIFA Match Agent.Aaron founded the AJF AGENCY in 2014, which became part of the NWF family in 2018. In his formative years he was with Charlton Athletic FC’s Youth Academy in the EPL, under Alan Curbishley. He was promoted to Youth Development Director for London andthe South East of England, responsible for talent identification and selecting youth players for the academy. He worked with many players who would go on to become professionals at major clubs, including Arsenal, Chelsea, Tottenham, Fulham, West Ham, Liverpool, Bournemouth and Norwich City.Between 2004 and 2008, Aaron held the role of Head Coach at a college in SE London. Under his leadership, the Lewisham College Academy were considered one of the best youth teams in the UK, and played in the highest league (outside of Pro Academy status),- the F.A.Youth Conference League.

On Aaron’s arrival in the US, in 2008 he became a senior coach for Andromeda SC, (now known as Solar SC) He became assistant in the newly formed USSF Youth Development Academy, (the highest level of play linked to the senior team) working with Josema Bazan, Oscar Borgarello and Mike Powers. From 2011 to 2014 he was made Director of coaching for the U14, U16 and U18’s.While at the club, Aaron was directly responsible for initiating the implementation and partnership with Tottenham Hotspur FC, and was proud to have had a 99% success rate of placing AFC YDA players at various colleges throughout the United States, including top NCAA institutions.Aaron, is now using his knowledge, experience and expertise as a registered USSF Intermediary and is one of only 15 Match Agents in the United States listed on the official FIFA website.

Other Key Personnel

Jean-Louis Dupont has focused on sports law at both European and international levelsince 1990. Known in his early days as the “Bosman case lawyer”, he eventually became the lawyer of G-14, the group comprising Europe’s main football clubs, handling the Charleroi case, which ended in agreement between FIFA and UEFA. Jean-Louis also represented David Meca-Medina in a case that culminated in 2006 with a landmark judgment from the European Court of Justice. He has advised and represented numerous sportsmen and women, clubs, agents, national and international federations, sponsors, right holders, leagues, syndicates and public bodies in all niches of sports law. Jean-Louis is “of counsel” to our law group and assists with soccer-related legal matters in the administrative courts of Europe.

Roberto Dallafior represents clients in proceedings before state courts, arbitral tribunals (in particular ICC, Swiss Rules and ad hoc) and administrative bodies, focusing on corporate and commercial disputes and on complex insurance, banking and financial litigation and arbitration (including banking insolvencies and FINMA enforcement proceedings) as well as on unfair competition, antitrust and procurement proceedings. He also serves as arbitrator in arbitrations, in particular in proceedings under the ICC Rules, the Swiss Rules and in ad hoc proceedings. Roberto is a legal advisor to our law group on Swiss law the administrative tribunals in Switzerland that oversee international sports.

Iñaki Alvarez is the former Director of Operations of CONCACAF (2 years) and Deputy Director and Head of Event Management (10 years) at FIFA. (www.inakialvarez.com). Prior to joining FIFA he worked for the Olympic Games in Atlanta. He is a resourceful leader with strong experience managing local and global football projects with a proven ability to transform abstract concepts and complex goals into concrete processes. He possesses a collaborative, hands-on leadership style that focuses on collective growth and sustainability, thrives on problem-solving and using innovative ideas to build narratives that resonate. He is bilingual, with a keen sense for education, communication, and execution.While at CONCACAF and at FIFA, he was directly involved in the delivery of numerous events including the annual Congress, the Gold Cup, the Centenario and many World Cups. As Head of Event Management he was responsible for the development and implementation of standardized management processes, resulting in significant increases in efficiency. He introduced new IT solutions, resulting in improved services and customer relations, and created and managed Profit and Loss for each event, between $10 to $40 million on an annual basis. Inaki is an advisor to our consultancy and assists in promoting soccer matches.

Ron Davidson is resident in Toronto, Canada, and has been a professional soccer players, manager, and coach. Ron was the technical director of the Givova Academy and is an advisor to the Northern Ireland Football Association. Ron assists our player agency and consultancy in Canada and Europe and interfaces with the newly-forming Canadian Premier League on behalf of the NWF entities.